Strategy That Hits. Creative That Connects.
hello@straighupstrategy.com
Be on the front page of your target audience’s mind.
Strategy That Hits. Creative That Connects.
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Strategy That Hits. Creative That Connects. *
hello@straighupstrategy.com
Be on the front page of your target audience’s mind.
FIND YOUR BRAND.
FIND YOUR BRAND.
Where real meets refined:
clear ideas, strong voices, lasting impact.
Straight-Up Strategy is the agency and creative studio that works as a strategist, storyteller, and creative problem-solver with a voice rooted in authenticity and intention. Our brand voice is emotionally intelligent, creatively driven, and strategically grounded. I specialize in making complex ideas resonate—whether that’s through brand messaging, visual storytelling, or operational clarity. So, if you’re ready for strategy that’s clear, honest, and built for growth, you're in the right place.
At the core, I believe powerful communication isn’t about perfection—it’s about connection. I blend brand development, content creation, and operations troubleshooting to help people and businesses bring their stories to life in bold, human-centered ways. As part of The Perspective Lab Agency, we bring human-centered insight, storytelling expertise, and strategic frameworks together—because we don’t just tell stories… we build them, brand them, and bring them to life.
No Hidden Figures. No Frills or Thrills.We are STRATEGY.
Here’s what I offer:
We Make it Happen.
HERE’S WHAT WE OFFER:
Brand Strategy & Consulting
Clarify your identity, refine your message, and develop positioning that sticks. Whether you're starting fresh or rebranding, we’ll uncover your core and build from there.
Content Creation & Storytelling
From websites and blogs to scripts, captions, and campaigns—I create human-centered content that connects. With experience in journalism, SEO, and branded storytelling, I know how to speak to your audience in ways that convert and inspire.
Media & Production Support
Need a voice? A concept? A script that actually says something? I’ve worked across broadcast, radio, and visual storytelling—and can help shape your message across mediums.
Operations, Systems & Troubleshooting
Creative chaos? Confused direction? Missing links? I step in with fresh eyes, find the roadblocks, and offer strategic solutions to streamline your process and free up your energy.
And That girl? well, she's the c-e-o...
Chassidy Rianne is the CEO and Creative Director behind Straight-Up Strategy. With dual degrees in Marketing and Multimedia Journalism, she blends insight with intuition to lead with both vision and voice.
Her niche centers around elevated living—a dynamic space rooted in beauty, wellness, fashion, lifestyle, and intentional storytelling. She partners with brands that want clarity and growth, but also depth, aesthetics, and meaning.
Known for her sharp instincts, creative clarity, and ability to bring strategy to life, Chassidy’s work lives at the intersection of branding, identity, storytelling, and scale. She leads with both impact and integrity—always.
“At my core, I believe powerful communication isn’t about perfection—it’s about connection. I blend brand development, content creation, and operations troubleshooting to help people and businesses bring their stories to life in bold, human-centered ways.
I’m a strategist, storyteller, and creative problem-solver with a voice rooted in honesty, curiosity, and intention. My brand voice is authentically me, creatively driven, and strategically grounded. I specialize in making complex ideas resonate—whether that’s through brand messaging, visual storytelling, or operational clarity.”
bring your ideas to life—with clarity, creativity, and intention.
bring your ideas to life—with clarity, creativity, and intention.
WORK WITH ME
FAQs
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
-
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.