ABOUT US
WHERE IT All STARTED...You’re not just hiring a strategist. You’re getting someone who sees what others miss.
I built Straight-Up Strategy to solve the real problem behind most businesses: it’s not that you’re bad at what you do—it’s that you’re doing too much alone, without a clear system, message, or voice that sells. My background blends journalism, marketing, operations, and media production. That means I help you find your story, fix your systems, and build something that makes sense—on the front end and the backend.
I’m not here to make it look good. I’m here to make it work. And when it works? It grows.
AND THAT GIRL? WELL, SHE's THE C-E-O... ?
Chassidy Rianne is the CEO and Creative Director behind Straight-Up Strategy. With dual degrees in Marketing and Multimedia Journalism, she blends insight with intuition to lead with both vision and voice.
Her niche centers around elevated living—a dynamic space rooted in beauty, wellness, fashion, lifestyle, and intentional storytelling. She partners with brands that want clarity and growth, but also depth, aesthetics, and meaning.
Known for her sharp instincts, creative clarity, and ability to bring strategy to life, Chassidy’s work lives at the intersection of branding, identity, storytelling, and scale. She leads with both impact and integrity—always.
“At my core, I believe powerful communication isn’t about perfection—it’s about connection. I blend brand development, content creation, and operations troubleshooting to help people and businesses bring their stories to life in bold, human-centered ways.
I’m a strategist, storyteller, and creative problem-solver with a voice rooted in honesty, curiosity, and intention. My brand voice is authentically me, creatively driven, and strategically grounded. I specialize in making complex ideas resonate—whether that’s through brand messaging, visual storytelling, or operational clarity.”