Meet your Strategic Consultant and Creator: the human behind the project, I’m Chassidy—a marketing consultant, strategist, storyteller, and the founder of Straight-Up Strategy. I started this agency to create the kind of work I wished more brands had: intentional, aligned, bold, and actually built to last.

If I’m not snacking, ‘planning’ my planner, or bingeing a show with a notebook in hand—I’m a creative with a deep belief in the power of perspective. I’m fueled by curiosity, rooted in purpose, and obsessed with helping people and brands bring big ideas to life—with clarity and impact.

With dual degrees in Marketing and Multimedia Journalism including a background in Media Production, I’ve always lived at the intersection of data and creativity. I blend this with critical analysis, authenticity, and emotional intelligence. Yet, when combined with strategic thinking, I use it to help brands, people, and projects find their voice—and use it boldly.

My work lives inside a niche I’ve come to call elevated living—a blend of beauty, wellness, fashion, lifestyle, and meaning. But it’s more than just a category. It’s a way of thinking: where your brand isn’t just a product or a page—it’s an experience. A feeling. A statement of how you want to show up in the world—all that approaches holistic harmony to living a healthy and joyful life mentally, physically, and as a connected being.

For me, strategy isn’t cold or rigid—it’s intuitive, holistic, and human. It’s not just what you do, it’s how you move. And I built Straight-Up Strategy to help people do exactly that: move with intention, speak with clarity, and lead with something real.

Whether I’m troubleshooting systems, writing a brand story, or guiding creative direction, I lead with authenticity, curiosity, and a human-first mindset. I don’t believe in fluff. I believe in real, refined storytelling that resonates…and strategy that works. Because when you know how to say what needs to be said and back it with action—you change the game.