STRATEGY
hello@straighupstrategy.com
Straight Talk. Smart Strategy. No Fluff.
At Straight-Up Strategy, we cut through the noise. Brand clarity, creative content, or real connection—we have it all.
We help brands clarify their voice, sharpen their position, and move with intention. No jargon, no guesswork—just real, actionable strategy that connects ideas to results.
Perfectly blending marketing, media, and creative direction, we bring human-centered insight, storytelling expertise, and strategic framework in one to build brands that don't just look good—they make sense and make impact.
If you’re ready for strategy that’s clear, honest, and built for growth, you're in the right place.
Be on the front page of your target audience’s mind.
STRAIGHT-UP
FIND YOUR BRAND.
FIND YOUR BRAND.
Where real meets refined:
clear ideas, strong voices, lasting impact.
Straight-Up Strategy is the agency that works as a strategist, storyteller, and creative problem-solver with a voice rooted in authenticity and intention. Our brand voice is emotionally intelligent, creatively driven, and strategically grounded. I specialize in making complex ideas resonate—whether that’s through brand messaging, visual storytelling, or operational clarity. So, if you’re ready for strategy that’s clear, honest, and built for growth, you're in the right place.
At the core, I believe powerful communication isn’t about perfection—it’s about connection. I blend brand development, content creation, and operations troubleshooting to help people and businesses bring their stories to life in bold, human-centered ways. As part of The Perspective Lab Agency, we bring human-centered insight, storytelling expertise, and strategic frameworks together to build brands that don't just look good—they make sense and make impact because I don’t just tell stories… I build them, brand them, and bring them to life.
Boldly authentic. Emotionally intelligent. Strategically sharp.
Who is She? The One Behind the Screen?..
Creative Insight. Strategic Impact. Authentic Storytelling.
Hi, I’m Chassidy, the founder of Straight-Up Strategy. If I’m not snacking, ‘planning’ my planner, or bingeing a show with a notebook in hand—I’m a creative consultant, strategist, and storyteller with a deep belief in the power of perspective. With a background in journalism, marketing, and media production, I blend emotional intelligence with strategic thinking to help brands, people, and projects find their voice—and use it boldly.
I’m the person people call when something isn’t clicking—when a brand feels off, when a message isn’t landing, or when an idea is powerful but needs clarity, structure, and heart. I bring both the big-picture thinking and the hands-on execution it takes to move things forward. I see your next growth move and know how to get there.
Whether I’m writing a brand story, troubleshooting systems, or guiding creative direction, I lead with authenticity, curiosity, and a human-first mindset. I don’t believe in fluff. I believe in real, refined storytelling that resonates—and strategy that works. Because when you know how to say what needs to be said—and back it with action—you change the game.
Chassidy Rianne
Founder, CEO, & Your Strategic Ideation Consultant
No Hidden Figures. No Frills or Thrills.We are STRATEGY.
Here’s what I offer:
We Make it Happen.
HERE’S WHAT WE OFFER:
Brand Strategy & Consulting
Clarify your identity, refine your message, and develop positioning that sticks. Whether you're starting fresh or rebranding, we’ll uncover your core and build from there.
Content Creation & Storytelling
From websites and blogs to scripts, captions, and campaigns—I create human-centered content that connects. With experience in journalism, SEO, and branded storytelling, I know how to speak to your audience in ways that convert and inspire.
Media & Production Support
Need a voice? A concept? A script that actually says something? I’ve worked across broadcast, radio, and visual storytelling—and can help shape your message across mediums.
Operations, Systems & Troubleshooting
Creative chaos? Confused direction? Missing links? I step in with fresh eyes, find the roadblocks, and offer strategic solutions to streamline your process and free up your energy.
bring your ideas to life—with clarity, creativity, and intention.
bring your ideas to life—with clarity, creativity, and intention.
WORK WITH ME
Client List
Creative Direction,
2021
#Magazine
Stylist, 2022
SQSP launch
Stylist, 2020
Editorial Collection
Associate Stylist,
2019
Quinn Issue No.2
Associate Stylist,
2020
Quinn Issue No.1
203 Issue
SQSP Magazine
Editorial Styling
Street Photography
At my core, I believe powerful communication isn’t about perfection—it’s about connection. I blend brand development, content creation, and operations troubleshooting to help people and businesses bring their stories to life in bold, human-centered ways.
I’m a strategist, storyteller, and creative problem-solver with a voice rooted in authenticity and intention. My brand voice is emotionally intelligent, creatively driven, and strategically grounded. I specialize in making complex ideas resonate—whether that’s through brand messaging, visual storytelling, or operational clarity.
Latest Project
Transit street photography,
Launching early next year
FAQs
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
-
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
-
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
🍅 OUR MOTTO 🍅